Who We Are

With 20 years of game development and publishing experience, Big Fish Games is a leader in the biggest gaming categories in the world — Free-To-Play and Premium PC & Mac.

Big Fish is the home of some of the biggest hit mobile games including EverMerge, Gummy Drop!, Cooking Craze, and many more. Big Fish is dedicated to delivering amazing experiences for players to connect, compete and discover play, anywhere and on any device. 

Big Fish creates memorable games they are proud of that are loved and played by millions of people around the world.


Our Culture

We believe our culture sets us apart. Our most successful employees value the journey, are here to build something unique and make their mark. They are optimistic and fearless. They do not shy from making tough calls. They are owners who take bold action. They embody the principles that guide our strategy, our decisions and our interactions. These include a relentless focus on results, sweating the details while not losing sight of the big picture, bringing passion & joy to their work, acting with integrity and always putting players first.


Larry Plotnick

President, Big Fish

Larry Plotnick is the President at Big Fish Games. He brings over 25 years of game and entertainment industry experience to Big Fish, where he leads the company strategy, culture, and vision in support of our players. 

Prior to joining Big Fish, Larry spent over 11 years at Amazon, most recently as the General Manager of Prime Gaming, where he led the creation of new business models for game players and developers across Amazon and Twitch. Prior to moving to the digital side of Amazon's gaming space, he oversaw the physical and digital retail video games business for Amazon.com. Before Amazon, Larry has been driving the growth, development, and launches of large entertainment and retail companies, including Hollywood Entertainment (owner of Hollywood Video), Game Crazy, and Limited Stores retail brands.

Larry is a proud father of eight, a music lover, a football fan, and a life-long gamer. He devotes much of his time outside of work to spending time with his family and donating his time to charities in support of children with special needs.

He graduated from The Ohio State University Fisher College of Business with a Bachelor of the Arts in Accounting.

He will often quote Patrick Lencioni: "If you can get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.

Nicole Opas

SVP Head of Studios, Big Fish

Nicole Opas is the SVP Head of Studios at Big Fish Games and brings with her almost 25 years of game and entertainment industry experience. As SVP Head of Studios, Nicole leads Big Fish’s portfolio of live hit games and product strategy across Big Fish’s studios in Seattle, Oakland, Lviv, UK and supports more great talent worldwide.

Prior to joining Big Fish, Nicole spent over eight years at Zynga leading game studios developing and operating top-grossing free-to-play mobile games across multiple genres. Before Zynga, Nicole led game development of Disney’s online casual games and playable experiences; collaborating with brand owners across Disney’s vast intellectual properties. 

Nicole is an advocate for women in technology and gaming, giving talks at Game Developers Conference and featured in articles and podcasts advocating for more diversity in the gaming industry. She also mentors collegiate women and volunteers in team leadership in support of her college sorority, Alpha Delta Pi. She graduated from UCLA with a B.A. in Political Science.

Her mission at Big Fish is to lead the organization’s game development teams to build meaningful games loved by millions and a culture of empowerment and trust.

Todd Heringer 

SVP Head of Operations, Big Fish

Todd Heringer is the SVP Head of Operations at Big Fish Games and brings 24 years of experience in interactive mobile, social, and online entertainment products. As SVP Head of Operations, Todd oversees all aspects of engineering, shared game tech, central tech, facilities, and program management. 

Prior to joining Big Fish, Todd was Head of Studio at Backflip Studios, a subsidiary of Hasbro, where he managed the studio and operated mobile games including DragonVale and Transformers: Earth Wars. Before Backflip Studios, Todd was GM of the social casino team at GSN Games and oversaw development and live operations of mobile games including GSN Casino and Solitaire TriPeaks. 

Todd has been an avid gamer since he was a small child, and he's continually amazed and excited that his job involves building the games that he loves to play.

Todd holds a Bachelor of Arts in Economics from the University of California, Santa Barbara. 

Todd is dedicated to building and enabling Big Fish teams around the globe, to make it as easy and fun as possible to build games at Big Fish Games.

Daniel Helmhold

VP, Growth, Big Fish

Daniel Helmhold joined Big Fish Games in early 2021 as the Vice President of Growth. He has over 15 years of marketing experience, the last 10 focused exclusively on gaming. As the Head of Growth and Marketing, Daniel is focused on scaling Big Fish’s current franchises and driving the successful publishing of new games. 

Daniel began his career in performance marketing at Google, after which he became the first Product Marketing hire at Kabam. There, he oversaw Product Marketing for early mobile hits like The Hobbit: Kingdoms of Middle-earth and later became the Head of Product Marketing for Kabam before its acquisition by Fox. At Fox, he helped build a publishing organization from scratch while launching the hit game Marvel Strike Force prior to its acquisition by Scopely. Most recently, Daniel spent two years leading Marketing for Capcom USA, where he launched PC/Console titles from some of the world’s biggest gaming IP, including Street Fighter, Monster Hunter, and Resident Evil.

As VP of Growth at Big Fish, Daniel oversees User Acquisition, Brand and Product Marketing, Creative Services, and Platform Relations.

In addition to his role at Big Fish, he enjoys snowboarding, golf, all things sci-fi, and fantasy and can’t wait to return to traveling as the world starts to safely reopen. 

Daniel’s mission at Big Fish is to introduce record numbers of new players to our games, through promotions that combine market-leading creativity and a strong orientation towards data.

Gary Rosenfeld

Head of Business Development, Big Fish

Gary Rosenfeld is the Head of Business Development at Big Fish Games. Additionally, Gary oversees business development within North America for Pixel United, Big Fish’s parent company. Gary brings over 25 years of developing and executing strategies for the development, distribution, and licensing of content and intellectual property across video games, entertainment media, and digital technology. As Head of Business Development, Gary’s role spans strategic and operational aspects of business development, including M&A, game development and licensing partnerships, and distribution. Gary is on a mission to drive Big Fish and Pixel United’s business forward and is dedicated to working with the Big Fish team to build the top casual games company in the world!

Before joining Big Fish, Gary managed his consulting business, BD Labs, where he worked on video game and digital media business development and strategy for large media companies and brands. BD Labs’ clients included Pixel United, Discovery Communications, Universal Music Group, Peanuts Worldwide, MGM, Opry Entertainment, and Louisiana Economic Development/Greater New Orleans. Before starting his own business, Gary served in senior executive capacities at 20th Century Fox, THQ, and The Endeavor Agency (now WME).

Gary enjoys skiing on the slopes with his family and friends, walking his lab pup Dewey, all-things-UCLA sports, and enjoying music (particularly Bruce Springsteen and any band from New Orleans).

Gary is a graduate of Loyola Law School and UCLA and is an active member of the State Bar of California.


Trung Luu

VP, Commercial Finance & CFO, Big Fish

Trung Luu is the Vice President of Commercial Finance and CFO of Big Fish Games, and for more than 20 years he has worked across multiple industries within the gaming, media and technology sectors.  As Vice President of Commercial Finance and CFO of Big Bish, Trung leads and oversees the company’s global financial operations.

Prior to leading Big Fish’s finance team, Trung has spent eight years in the gaming industry, most recently holding the position of head of studio finance at Zynga.  He has also held various financial and operational roles at DeNA, Yahoo!, Exar and McCann over the past 20 years. 

Trung received a Bachelor of Science in Managerial Economics from the University of Davis, CA, and an MBA from Cal State East Bay.  Trung is married to his wife Alda and has two children.

Shelly Gayner

General Counsel, Big Fish

Shelly Gayner is the General Counsel for Big Fish Games. Shelly is an accomplished attorney and business executive with over 30 years of experience. As Big Fish’s General Counsel, Shelly is responsible for leading the Big Fish corporate legal function and upholding the company’s highest standards of integrity and compliance.

Prior to joining Big Fish, Shelly was Vice President of Business Development and Legal at GSN Games. She is a seasoned and versatile in-house counsel with deep experience in the video gaming sector. She began her career with console video games, holding key roles at Sega and the PlayStation division of Sony, and transitioned to the mobile gaming sector in 2016 when she joined GSN Games.

Shelly has been an active volunteer for the Special Olympics in Northern California and is a tutor for Reading Partners Silicon Valley. In her spare time, Shelly can be found skiing, traveling, and rooting for the San Francisco 49ers. Shelly is a graduate of Pepperdine School of Law and UC Santa Barbara and is an active member of the State Bar of California and American Bar Association.

Shelly is dedicated to providing best-of-class legal advice and services while ensuring that the Legal Department performs as an essential strategic partner to all Big Fish Games’ business units.


Rachel DiPaola

Chief of Staff 

Rachel DiPaola is the Chief of Staff at Big Fish Games and brings with her more than 25 years of game industry experience. As Chief of Staff, Rachel is the right hand to the Big Fish President and executive team, leading the implementation of critical company initiatives across teams. 

Rachel is a strategist, consultant, and implementer, identifying opportunities for improvement and executing streamlined processes across the organization based on the priorities of the business. Rachel acts as a change agent who converts initiatives into action and assists with the daily operations of the organization. 

Rachel has led the publishing and development of over 75 titles across multiple platforms and genres, having previously worked for Disney, Jam City, 2K, Zynga, and more across the gaming industry. Rachel is passionate about mentorship of employees as well as junior professionals in the video game industry. 

When not working on Big Fish Games, Rachel can be found hiking on Mt. Tamalpais, reading, or riding her E-bike around town.

Huy Nguyen

VP, Business Operations, Big Fish

Huy Nguyen is the Vice President of Business Operations at Big Fish Games. Huy leads the data science, data engineering, Live Ops tools and platform, and business performance teams. As a data-driven leader, he is motivated by applying deep data insights to products to delight millions of players.   

Prior to leading Big Fish’s business operations team, Huy led teams at Electronic Arts (EA), Amazon, and Intel. At EA, Huy built out the business planning and forecasting tool for mobile products and was responsible for modernizing the live service platform and processes. 

Huy received a Bachelor of Science in Computer Engineering and a Bachelor of Arts in Finance from the University of Washington and an MBA from Carnegie Mellon.